The third ingredient, after water and oats, is rapeseed oil, the slightly less flattering name for canola oil. Usually, rapeseed oil is used in the automotive and chemical industries to make things like engine lubricant and biodiesel, whereas the version used for cooking is known as “canola oil”. Both are extremely processed, inflammatory, and unhealthy oils and can even contain up to 2.03% of trans-fats [3]. Trans-fats have no safe level of consumption and have (finally) been officially banned in the US [4].
- However, it’s not a suitable replacement for breast or cow’s milk, as it lacks nutrients essential for optimal growth.
- Total success.” I would always roll my eyes, but at some point, I also started buying oat milk.
- You could say the same for Oatly’s street ad campaign, which features ironic, self-aware taglines that smack of self-congratulation.
- Ultimately, the decision to consume Oatly or any other plant-based milk substitute comes down to personal choice and aligning with your own values and health objectives.
- We’re going to take a look at Oatly’s colossal success and explore the brand’s forward-thinking ‘back to basics with a twist’ approach to marketing.
- This allowed Oatly to reach not only the U.S., but a global audience.
Cost is another consideration when evaluating the pros and cons of Oatly. Some consumers find that oat milk, including Oatly, is more expensive than traditional dairy milk or other plant-based alternatives. Depending on your budget, this price discrepancy may impact your decision to incorporate Oatly into your daily routine. It is important to note that rapeseed oil, also known as canola oil, has been a topic of debate in the food industry.
It’s perfect in espresso and coffee, great for baking and cooking, and can even be enjoyed straight from the carton. Our Original oatmilk has a fat content of 2% and is delicious on cereal, in smoothies, or served straight up. Oatly said the partnership will help the ice cream shop chain serve people with dairy allergies or dietary restrictions. More consumers have embraced plant-based milk in recent years, and oat milk has started to make up a larger share of that segment. What’s clear is that the process that turns oats into oat milk transforms complex starches into maltose, a simple sugar.
However, the Oatly backlash makes more sense in light of the brand’s pervasive and annoying advertising. Remember their Super Bowl ad, the one where the CEO sang “Wow, no cow! People called it one of the worst Super Bowl ads of all time, but the company seems to have enjoyed the bad press. This section needs to clearly outline our focus on removing the burden milk has on the planet in the next 10 years. For those of you who have never met Ashley, perhaps we should introduce her as the person in the company with the longest to-do list.
Oatly responded by listing its sources and the ASA accepted the research but challenged that nuances in the claims were not made clear to consumers. With the threat of an environmental crisis looming, people are more eco-conscious with their consumer choices than ever. Oh, and in case you’re not aware, Oatly is one of the world’s leading sellers of plant-based milk with celebrity backers like Oprah. I think the thank you is sincere and that he really means it, but I can’t be 100% sure because he can be sarcastic at times, but I am going to keep things optimistic and positive. Yes, I am a little annoyed, but I will focus on getting the other sections in shape and hope this comes in due time. If not, you will know that my frustration levels have exceeded where they are now, and if you never get a chance to read this line of copy, you will know that the writers finally delivered…I am pretty sure you will read it.
Tasty Toppings to Boost Your Morning Oatmeal
Our Frozen Dessert novelty bars include wooden sticks and are packaged in an inner polypropylene plastic wrapper and an outer FSC-certified paperboard carton. Our Oatgurt cups are made of PP (polypropylene), which is BPA- and phthalate-free. We needed to include a high-quality plant-based fat in these recipes in order to give these two products their awesome texture, mouthfeel, and super-creamy consistency. After plenty of R&D, we found that coconut oil fits the bill for Oatgurt, while a blend of coconut oil and non-GMO rapeseed oil works best for our frozen desserts. The coconut oil we use is highly refined with virtually no allergenic proteins left, which means we do not need to list coconut as an allergen. If there is one thing that is consistent about what we do, it’s that we are very inconsistent in the choices we make for the simple reason that we like to keep our brand and products flexible and ever-changing.
Nutritional Benefits of Oatly
Dan is a content writer specializing in digital marketing, emerging tech, music and looking after a toddler. You can find out more about him and his work by visiting his Catchy how to find developers for your startup Space. An ever-expanding product range and a continual rise in popularity mean that Oatly is likely to enjoy riding the crest of the plant-based wave for some time to come.
And, with the brand’s success set to continue, Oatly went public in 2021 and saw its valuation surge to nearly $13 billion after an IPO that raised $1.4 billion. We strive to produce the most sustainable, responsible products on the market and are continually looking for ways to make our products even better. Oatly claim their goal is, “to make it easier for people to upgrade their lives by switching to a more plant-based diet.” While they may have good intentions, little about this oily grain water will upgrade your life. Calcium is essential for strong and healthy bones because it’s the main mineral used to form them. Over time, a continuous lack of calcium in your diet may cause your bones to become brittle and more likely to fracture or break (12). For instance, they may help alleviate stress, combat oxidative damage, and promote healthy hair, nails, and skin — especially if you’re deficient in this group of vitamins (4, 5, 6).
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It’s comparable to how the human body uses enzymes to break starches down into sugars during digestion. We made you this map so that you can be directed with GPS accuracy to the nearest forward-thinking grocery stores, restaurants and cafes that carry Oatly products. Nobbs goes on to use the glycemic index of pure maltose, rather than Oatly itself, to imply that the alt milk is less healthy than a doughnut, but that’s not how glycemic index works—it’s impossible to assess individual ingredients in isolation. Glycemic index also doesn’t tell you everything about a food’s nutrition.
Understanding Oatly: A Brief Overview
This may help lower blood cholesterol levels, especially levels of LDL (bad) cholesterol, which have been linked to heart disease (7, 8). Due to its growing popularity, you can find it in most grocery stores and online. You can also make it yourself at home and https://traderoom.info/ customize it to your taste. This story has been updated to include China Resources and Verlinvest’s investment. State-owned China Resources took a majority stake in Oatly in 2016 through a joint venture with the Belgium-based private equity firm Verlinvest.
It has more calories, carbs, and fiber than almond, soy, and cow’s milk, but less protein than soy and dairy milk. What’s more, making your own allows you to choose the ingredients and avoid the additives or thickeners that are found in some commercial products. You can also make it gluten-free by using certified gluten-free oats. But while Oatly is pretty new to American consumers, the company and its signature product have been around for nearly three decades. Oat milk was invented in 1994 in Sweden by Oatly’s founders, brothers Rickard and Bjorn Oeste, who were researching an alternative to cow’s milk for people with lactose intolerance. On the other hand, some consumers have expressed disappointment with the taste or consistency of Oatly.
Get the latest on products, drops and other oat-positive news, just by signing up for our email list. To us, office space is where Oatly employees can gather to be creative, foster even stronger relationships, and spend time developing our best solutions and innovations together. Our global Oatly offices are primarily designed with this sense of collaboration and community in mind versus individual work. Another example is our wildly popular OatShow, a twice-weekly, talk-show-style get-to-know-you hosted by Mike Messersmith, our president, North America. During OatShow, Messersmith spends time interviewing a new employee via video with the full North American team tuning in remotely. The time together is fun, lighthearted, and insightful—we learn about an employee’s childhood, quirks, and hobbies, and ultimately about how their career journey has landed them at Oatly.